Reader Takeaways:
- Real innovation is difficult and often painstakingly slow or nonexistent in many enterprises.
- Processes that allow teams to incrementally achieve success with clear communication through documentation will help innovation establish a toehold in your organization.
- Implement a methodology that enables teams to understand and adapt design thinking processes to encourage accelerated innovation with reduced investment.
- Simplify your innovation methodology into three steps: research & document your current state, visualize your future and develop a clear roadmap for execution.
Building a strategy for real innovation is a daunting task that leaves many companies stuck in the middle between saving cost and implementing technology solutions or process improvements. We at PeakActivity have been experimenting with different techniques that support the simplify and speed up the innovation process. Through our experimentation, we have established a methodology that governs the innovation we bring to our customers, and we’ve decided to share our learnings here. Our methodology has been applied in many different environments, industries, and company growth stages, with the intent of breaking the logjam that holds back real enterprise growth. We firmly believe that enterprises that intelligently accelerate such initiatives will be poised to win in the new business world.
Your methodology at its core should adapt and extend design thinking principles. Design thinking principles have successfully taught teams and individuals to think creatively, an important step in the process of innovation. Read more about design thinking from Google here.
We have distilled the myriad of design thinking “thinking” into a 3-step methodology for applied innovation. The three major steps of the process are:
- Research & Document Your Current State
- Map Your Future
- Develop a Clear Strategy for Execution
Research & Document Your Current State
The first phase begins with an observation of the current environment of the business and its customers. Observing the competitive landscape with an innovation point of view allows for a deep review of the current processes, technology, and identifies any underlying issues. While conducting the current state research for a company, you find & identify key pain points for internal stakeholders & end customers. You may also find major challenges that are limiting your innovation delivery that is not easily remediated. Some areas that such great challenges exist are typically in areas such as data modeling, IT systems & security, or human resource processes. The current state research phase provides documentation of historical actions and pain points that have previously held innovation back. The deliverables at this phase allow for a wide review of how the company is operating from multiple points of views, giving innovation a strong foundation.
Visualize Your Future
Visualization of an innovative future is established through the process of reviewing, defining, and strategizing business choices. Bringing in external thought leaders to work with internal teams can significantly help accelerate this phase of the process. In this phase, it’s important to enable teams to focus on spending time reviewing the current state research, then coming up with ideas, prototypes, and ultimately hypotheses that will help the enterprise invent the future from their point of view. Once a future vision is created, teams must then take time to validate their thoughts to ensure stakeholders, customers, and business needs will be met. Visualizing your future eventually should engage multiple teams and stakeholders, all with the intent of creating transparent communication and common understanding.
Develop a Clear Roadmap for Execution
Armed with the knowledge of their current state and a visualization of their future, your team members can now create an innovation strategy roadmaps supported by budgets, resource allocation, and projected financial benefits. The process combines identifying stakeholders, their must-have features, and the key benefits to your business benefits. In addition, you will want to incorporate the resolution of any major operational issues that might prevent your initiatives from succeeding. Once you have established a clear roadmap, it’s time to lead your teams to deliver a small project establishing a framework for success.
This 3-step method focuses heavily on delivering strong business growth through managed digital service delivery. With deep expertise in strategic digital transformation, innovation, and technology delivery, it is easy to support enterprises in the innovation process. With the 3-step strategy at hand, your company can easily build a culture that fosters innovation, creating real enterprise growth