User Experience Design (UX): Promoting Usability by Making the Complex Feel Simple

Reader Takeaways:

User Experience Design, commonly referred to as UX, is the process of designing intuitive systems built around the user’s needs. By simplifying the user experience of the operator, the system will allow for more efficient sales to drive increases in revenue.

• By implementing solid UX strategies, enterprises can empathize with their users to find and solve their frustrations, creating a system that allows for intuitive usability.
• UX has the goal is to build a system so intuitive to the user that training for use would be unnecessary.
• By collecting feedback data on the pain points from both users and management, UX can easily incorporate both the user’s needs and the company goals.
• Using initial customer data, stakeholder interviews, and business goals, UX can grow a product in phases, giving enterprises greater accountability while promoting growth.

Understanding how customer needs converge with business goals can carry substantial weight in the process of designing effective retail client platforms. User experience design, commonly referred to as UX, is the process that works to build eCommerce platforms intuitive processes in mind by using data to create a user experience that makes the complex feel simple.

By solving for complexity, UX design utilizes intuitive task performance to drive increases in revenue. Replacing less efficient operations with UX design allows introspective simplicity, giving enterprises greater accountability while promoting businesses’ growth. An easy to use eCommerce platform will allow for more efficient sales to drive increases in revenue.

Leveraging Empathy to Solve for Inefficiency

In terms of design, user experience is based on empathy. By implementing solid UX design strategies, enterprises can effectively improve how they are engaging with customers, driving their behavior toward revenue growth. User experience research is essentially feeling customers’ pain through feedback. By listening to your customers and finding pain points, you can evaluate how the business goals can converge with the needs of the user. If the user is easily able to complete retail purchases, your revenue increases instantly.

When creating a user experience analysis for a national retail chain, it is helpful to begin by gathering data from users through surveys, forums, and competitive analysis. The goals include learning the whole process by going to stores, speaking to associates and managers, and finding how the associates use their tools rather than trusting the way they should be used. In researching for the UX best practices empathize with users to guide the design process.

Bridging the Gap Between Job and Tool

After reviewing the user’s needs, a UX team will incorporate the enterprise goals for the design into their analysis. By evaluating everything the enterprise needs in the platform and leveraging all of the data that had been collected, the goal is to build a system so intuitive to the associated user that training for use would be unnecessary.

By incorporating both the user’s need to have an intuitive experience and the company goals of creating a high-performance application, UX teams can work to bridge the gap between management and users. While blending complicated internal reporting with the efficiency of maximum intuition, the UX design team can create a prototype built around the user experience with the goals of the company in mind.

Building the Future With Phases of Feedback

Using initial customer data, stakeholder interviews, and business goals, the best practice in UX design requires building the product in phases. Once an initial prototype is built, the system can utilize further user experience testing to quickly modify. With user feedback, the user experience team creates the modifications, ensuring many versions of the final product with a focus on maximum user benefit.

In the case of the national retail chain, PeakActivity used this type of user experience design research to move an outdated paper-based system into a user-centered prototype for a national retail chain. The prototype has been a great success in pilot stores, promoting positive user experiences and driving sales with increased efficiency.

While elevating the user experience, UX design can convert inefficient processes into revenue-building task performance. The UX design mindset works to better connect customer intentions and business growth through forward-thinking progression. Investing in UX is the next step in balancing goals with design. Don’t make assumptions about what your customers want; invest in UX to deliver balanced usability with proven results.